ADVERTISING | Intermarketing agency approached me to create an animation for the international Reebok Floatride campaign. Based on Intermarketing’s brief, I created a microscopic, ethereal world representing the inside on the new Reebok sole, showing how the foam is created from a mollecullar level. This foam technology provides ultimate comfort, a lightweight cushioning and flexibility that helps runner “float” during their run.
I directed and designed the animation. I managed a small team who helped only in very specific moments such as a few shots of the animatic and generating some textures. I was hands-on responsible for the entire project, generating an animatic and some style frames, texturing, applying lighting and postproduction.
[Commissioned by Intermarketing]
Direction, Art Direction, Editing, VFX, 3D: JM Blay
Additional 3D: Javi Marti, Marco Gifuni