TV IDENT | Spike wanted to create a new ident for its Tv channel. I became part of a team in RedBee media where, with some input from a creative director, I was responsible for the direction and art direction of the project.
We generated particles based on footage, experimenting with mixing 2D and 3D particles.
As a result we created this piece which represents scenes from MMA, sports and tv series which are the main genres Spike offers.
[Commissioned by Red Bee]
Direction, Art Direction: JM Blay
Motion Design: JM Blay, Alex Magnieto, Florian Thamer, Edward Ferguson.
Agency: Red Bee
Production: Stephan Carrington
Creative Direction: Amy Johnson