PROJECT
Reebok Floatride
YEAR
2018
CLIENT
Reebok
PRODUCTION COMPANY
Blay Studio
Intermarketing agency
CATEGORY
Advertising
ROLE
Direction, Production, Concept, Design, Creative Direction, Comping, Motion, Editing, 3D.
Intermarketing agency approached us to create an animation for the international Reebok Floatride campaign. Based on Intermarketing’s brief, we created a microscopic, ethereal world representing the inside on the new Reebok sole, showing how the foam is created from a molecular level. This foam technology provides ultimate comfort, a lightweight cushioning and flexibility that helps runner “float” during their run.
JM Blay directed and designed the animation. He managed a small team who helped only in very specific moments such as a few shots of the animatic and generating some textures. He was hands-on responsible for the entire project, generating an animatic and some style frames, texturing, applying lighting and postproduction.
