PROJECT
Tempur Tech Videos
YEAR
2022
CLIENT
Tempur
PRODUCTION COMPANY
Blay Studio
Dippin’Sauce
CATEGORY
Advertising
ROLE
Direction, Production, Concept, Design, Creative Direction, Comping, Motion, Editing, 3D.
JM was commissioned through Blay Studio to help them create several Tech Videos for the new Tempur international campaign. Tempur is well-known for its research, development, engineering, manufacture and distribution of mattresses, pillows and other sleep and relaxation products.
The challenge was to create animations to explain the concepts and features for some of their products, especially for the iconic Tempur material. A material created from NASA technology in the late 60s. NASA scientists invented a unique new material, later called memory foam, to cushion pilots against the rigours of a test flight.
The initial idea was to create two 15” animations combining different features on each video. After some considerations, there was a change of plans during pre-production. We ended up making 11 shorter animations, each featuring a specific concept or characteristic.
JM Blay directed and designed these animations with the help of two 3D animators. He was hands-on responsible for the entire project: generating the idea, the storyboard, an animatic and some style frames, texturing, applying lighting and postproduction.
