PROJECT
Dare to Roam
YEAR
2021
CLIENT
Harper + Scott / Ciara Princess
PRODUCTION COMPANY
Blay Studio
CATEGORY
Advertising
ROLE
Direction, Production, Concept, Design, Creative Direction, Comping, Motion, Editing, 3D.
NYC-based agency Harper + Scott approached JM to create an animation for the launch campaign of Dare to Roam (DTR), a new accessories brand specialising in antimicrobial bags founded by Ciara Princess Harris and themselves.
The idea was to create a beautiful and dynamic animation to show the antimicrobial technology used to make the bags. By infusing the textiles with titanium dioxide and silver chloride technology, they create a dependable shield that inhibits the growth and reproduction of bacteria, mould, and mildew, keeping their users safer for longer.
JM Blay directed and designed this animation. We had the initial idea and created a story board. After that, we created some style frames for the client and once they approved the style we moved on to the creation of the animatic.
JM was hands-on responsible for the entire project, generating the idea, the story board, an animatic and some style frames, texturing, applying lighting and postproduction; having the help of one 3D animator and a modeller for the backpack.
